AI-native sports technology

AI-native software that helps people run, evaluate and understand sports.

Breakside Labs builds analytics, intelligence and infrastructure products for athletes, teams, organizations and fans. We use AI to turn the information that sports generates into something a person can act on.

Our approach

We build sports tools where data, workflow and decision-making meet.

Most sports software picks one of the three. You get a stats product that can't be used during a game, or an operations product that throws away its own data. We build where the three overlap.

UnderstandSwilly

What happened in a game, and what it means for the next one.

RunUltiHQ

The registrations and payments behind every season.

EvaluateDraft Receipts

Whether a decision was good, judged on the record instead of the reaction.

Method and material

Where AI helps.

Sports software is the product. AI is a tool we use to make it, and it does two jobs. It lets a team our size ship like a bigger one. It also does the work that used to take a coach half the night, like watching the game back and grading how people played.

In what we ship

Ratings and summaries a person can use

Numbers are the easy part. The work is turning them into a sentence a coach can act on between points, or a paragraph explaining why a pick graded out the way it did.

Insights written while the game is still on
Grades and ratings scored against outcomes, not opinion
The admin nobody signed up for, done faster
Partner with us

Working on something in this space?

We work with leagues and teams that have more data and paperwork than they have software.

hello@breaksidelabs.com